Yesterday I discovered a cool networking/keep in touch tool called Newsle. It’s a site that allows you to connect your Facebook and LinkedIn accounts, then keeps you abreast of anyone in your network that’s mentioned in the news or whose name appears in an article. From what I can tell, it doesn’t pull in blog posts people have written for their sites, which would be a false alarm. Why do you need this tool?
Well, this gives you a reason to reach out to contacts in your network. An obvious relationship builder. Now when you see they’ve been featured or mentioned in an article, you can congratulate them or let them know you saw it. It’s a great way to stay top of mind and show them you care about their success. Depending on the article, this can also be a conversation starter around a topic that’s important to both of you.
I’d encourage you to give Newsle a try. It’s a great addition to your long term networking strategy. And it’s easy. Very easy.